WHY FULL ARENA EXISTS

Due to the rapid growth and changing face of women’s collegiate athletics, sport marketers and athletic administrators need thorough and specific market research regarding fans of women’s athletics. Due to time constraints, pressure and multi-faceted job demands, reliance on market trends or strategies employed to attract and retain fans of men’s athletics are commonplace. Such approaches persist despite the recognition that fans of men’s and women’s athletics vary in a number of ways. FULL ARENA uncovers assumed differences and provides specific information through innovative research, analysis and consultation, thus taking the guesswork out of decision making and designing marketing plans.

WHAT FULL ARENA PROVIDES

FULL ARENA offers a three-step flexible service menu to better serve your needs and goals. First, through our “whole fan” approach and your input, we design a made to order survey and use it to collect key demographic information, media consumption patterns, and motivational determinants specific to your fans of women’s collegiate athletics. Second, we analyze and provide customized research-based information from survey data collected on-site, which will help you predict behavior and target specific market segments with greater effectiveness. Third, through consultation we provide insight and guidance that will help you transform your marketing plan.

SAMPLE PROJECT TIMELINE